Your Advertisement

My add is for Tacori wedding rings. It is an image of a large gold key with three large rings hanging off of it. The magazine I got it from was Women's Health. The target audience is women. I do believe the design was to target women because the rings are very large on the page to catch the eye of the women reading the magazine. Also the detail and color are very clear and bright.


Morgan Chiles

Elements of an Effective Layout

The main points in this article are that the advertiser needs to have balance, proportion, movement, utility, clarity and emphasis in an ad to make it effective. I believe the emphasis and anything visual would be the most important because the audience needs to me attracted to the ad and then understand what the ad is about.


Morgan Chiles

Democracy of Goods

The main point of this article was try and promote the idea of democracy of goods. Democracy of goods is when the advertiser is trying to show their product in a way that anyone can benefit from it. It is still used in advertisment today when advertisers try to promote thir product in a way that shows anyone can use it.

Morgan Chiles

Advertising

An ad I find effective is the E-Trade commercials. It shows a baby that can talk like adults, and states how easy it is to use E-Trade. I believe it is effective because it uses humor to get the audiences attention and the point is that it is easy enough a baby can use it.

An ad I find ineffective is the Popeye's chicken commercials. All they do is talk about how bad the "other guys" are and doesn't talk about their product until the end. I think it is ineffective because I want to hear about their product and not how they can bad mouth other products.


Morgan Chiles